Two
Day Workshop on
International Marketing & Market Research
Friday & Saturday, October 17 & 18, 2008
9.30 a.m. to 5.00 p.m.
Venue :
Torrent-AMA Management Centre,
Core-AMA Management House, AMA Complex,
Dr. Vikram Sarabhai Marg, Vastrapur, Ahmedabad 380
015
Rationale:
It is generally experienced that success in International
Market of an exporter from India is not assured,
based on good quality & competitive price. The
exporter from India needs a good exposure on International
Marketing practices coupled with information on
Overseas Market Trends & Sources of Market Information.
Objective:
This two day workshop aims at acquainting the participants
with all aspects of International Marketing &
Market Reserch.
For
whom:
The presentations made at the workshop would be
of interest to all exporters, International Marketers
& to all those who are interested in acquiring
knowledge related to International Marketing Practices.
Contents:
-
Barriers to International Trade – Entering
International Trade.
-
Indian Context
-
Identification of Export Product – Market
-
8 Keys to selecting Markets Abroad
-
Strategies for entering in to International
Market
-
Strategies in International Marketing
-
Sources of Market Information – Channel
of Distribution
-
Brands
-
Overseas Agents – Appointments –
Remuneration
-
Some International Practices
-
Miscellaneous – Direction of India’s
Exports & Import – Annual export of
principal commodities from India.
-
Useful Websites
Faculty :
Mr. S.M. Chaturvedi, Import-Export Consultant
Concessional fee:
Rs.800/- per participant (Concession for members
10%, Patron 20%). Fee includes course fee, cost
of material, lunch and refreshments. Cheque should
be drawn in favour of “Ahmedabad Management
Association”.
Registration
:
Please send your registration along with participation
fee to:
Executive Director,
Ahmedabad Management Association,
ATIRA Campus,
Ahmedabad 380 015.
Ph: 26308601-6 Fax: 26305692
E-mail:
amaahd@gmail.com
